Brand Colors

Color palettes from 61+ of the world's most iconic brands. Get exact hex codes, learn why they chose those colors.

61 brands

Apple

Tech
#000000
#A2AAAD
#FFFFFF
#0071E3
#4CD964

Apple's minimalist palette reflects its design philosophy: simplicity, elegance, and premium quality. The shift from rai...

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Google

Tech
#4285F4
#EA4335
#FBBC05
#34A853
#5F6368

Google's four-color palette (blue, red, yellow, green) was designed to feel playful and approachable. The colors follow ...

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Microsoft

Tech
#F25022
#7FBA00
#00A4EF
#FFB900
#737373

Microsoft's four-square logo represents the diversity of their product ecosystem — Windows (blue), Office (red), Xbox (g...

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Amazon

Tech
#000000
#FF9900
#146EB4
#F3F3F3
#232F3E

Amazon's orange arrow (the 'smile' from A to Z) represents the happiness of delivery and the fact they sell everything f...

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Meta

Tech
#0668E1
#1877F2
#FFFFFF
#65676B
#F0F2F5

Meta's blue was inherited from Facebook, which Mark Zuckerberg chose because he's red-green colorblind — blue is the col...

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GitHub

Tech
#24292E
#FFFFFF
#0366D6
#2EA44F
#586069

GitHub's dark palette reflects its developer audience — familiar with dark terminals and code editors. The signature gre...

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Slack

Tech
#4A154B
#36C5F0
#2EB67D
#E01E5A
#ECB22E

Slack's four-color accent palette atop the deep aubergine creates a sense of organized fun — professional but not corpor...

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Spotify

Social Media
#1DB954
#191414
#FFFFFF
#282828
#B3B3B3

Spotify's green stands out in a sea of blue tech logos. It represents growth, energy, and the freshness of discovering n...

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Netflix

Entertainment
#E50914
#141414
#FFFFFF
#221F1F
#808080

Netflix's red is cinematic — evoking the red curtain of a movie theater. Against the black background, it creates a prem...

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X (Twitter)

Social Media
#000000
#FFFFFF
#1D9BF0
#0F1419
#536471

The original Twitter blue represented open communication, like a clear sky. After the rebrand to X, the palette shifted ...

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Instagram

Social Media
#833AB4
#FD1D1D
#FCAF45
#262626
#0095F6

Instagram's purple-red-orange gradient represents the sunset — the golden hour that photographers chase. The gradient al...

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TikTok

Social Media
#010101
#25F4EE
#FE2C55
#FFFFFF
#161823

TikTok's cyan and red create a 3D anaglyph effect — reminiscent of retro 3D glasses. This duality represents the app's a...

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YouTube

Social Media
#FF0000
#282828
#FFFFFF
#0F0F0F
#AAAAAA

YouTube's red play button is one of the most recognized icons on the internet. The red conveys energy, passion, and ente...

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LinkedIn

Social Media
#0A66C2
#000000
#FFFFFF
#70B5F9
#86888A

LinkedIn's blue represents trust, professionalism, and reliability — essential qualities for a professional network. It'...

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Discord

Social Media
#5865F2
#57F287
#FEE75C
#ED4245
#2C2F33

Discord coined 'blurple' — a blue-purple that feels both technical and playful. The color system directly maps to status...

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Snapchat

Social Media
#FFFC00
#FFFFFF
#000000
#9B5DE5
#00C4CC

Snapchat's bright yellow was chosen to stand out on phone screens and app stores — no other major app uses yellow as its...

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Twitch

Entertainment
#9146FF
#FFFFFF
#0E0E10
#BF94FF
#1F1F23

Twitch's purple signals creativity and individuality — perfect for a platform built on unique content creators. Purple i...

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Coca-Cola

Food & Beverage
#F40009
#FFFFFF
#000000
#C8102E

Coca-Cola's red is arguably the most famous brand color in the world. Originally, the barrels were painted red to distin...

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McDonald's

Food & Beverage
#FFC72C
#DA291C
#FFFFFF
#27251F
#264F36

Red stimulates appetite and urgency. Yellow (the golden arches) signals happiness and warmth. Together, they're the most...

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Starbucks

Food & Beverage
#00704A
#FFFFFF
#000000
#D4E9E2
#CBA258

Starbucks green represents growth, freshness, and the connection to nature — the coffee plant itself. The siren logo in ...

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Nike

Fashion & Retail
#111111
#FFFFFF
#FA5400
#C5FF00
#7E7E7E

Nike's power comes from black and white simplicity — letting the swoosh speak for itself. The 'Volt' green-yellow (used ...

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Adidas

Fashion & Retail
#000000
#FFFFFF
#0066B2
#EF3340
#00A651

Adidas uses black as its foundation — the three stripes are iconic in any color. Blue represents Adidas Originals (herit...

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IKEA

Fashion & Retail
#0058A3
#FFDA1A
#FFFFFF
#111111
#CC0008

IKEA's blue and yellow come directly from the Swedish flag — founder Ingvar Kamprad wanted the brand to be unmistakably ...

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Nintendo

Gaming
#E60012
#FFFFFF
#8F8F8F
#00C3E3
#FF3C28

Nintendo's red represents the joy, energy, and fun at the heart of gaming. The Switch's neon blue and red Joy-Cons were ...

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PlayStation

Gaming
#003791
#FFFFFF
#000000
#00439C
#6B37FF

PlayStation's blue represents depth and immersion — diving into game worlds. The PS5's striking white-and-black hardware...

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Xbox

Gaming
#107C10
#FFFFFF
#000000
#84C447
#767676

Xbox green was chosen to stand apart from PlayStation's blue. Green represents power, energy, and the 'go' signal — jump...

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Steam

Gaming
#171A21
#1B2838
#66C0F4
#4C6B22
#C7D5E0

Steam's dark blue palette creates a storefront that lets game artwork pop. The signature light blue accent is used spari...

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Tesla

Automotive
#CC0000
#FFFFFF
#000000
#5C5C5C
#3457D5

Tesla's red represents the passion and disruption Elon Musk brought to the auto industry. The minimal black-and-white pa...

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Ferrari

Automotive
#FF2800
#FFD700
#000000
#FFFFFF
#008C45

Ferrari's Rosso Corsa (racing red) dates back to early 1900s Grand Prix racing when Italian cars were mandated red. The ...

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Stripe

Finance
#635BFF
#00D4AA
#0A2540
#FFFFFF
#425466

Stripe's purple breaks from the blue-dominated fintech space. It signals innovation and a developer-first approach. The ...

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PayPal

Finance
#003087
#009CDE
#012169
#FFFFFF
#6C7378

PayPal's dual-blue palette projects trust and security — essential for a company handling billions in transactions. The ...

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Uber

Tech
#000000
#FFFFFF
#276EF1
#06C167
#6B6B6B

Uber's rebrand in 2018 stripped everything down to black and white — no more atoms, no more confusing patterns. The simp...

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Airbnb

Tech
#FF5A5F
#00A699
#FC642D
#767676
#484848

Airbnb's coral pink ('Rausch', named after their first street) represents belonging and warmth. The Bélo logo symbolizes...

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Shopify

Tech
#96BF48
#5E8E3E
#FFFFFF
#212326
#7B2D8E

Shopify's green represents growth, commerce, and money — the exact things merchants come to Shopify for. The green shopp...

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Notion

Tech
#000000
#FFFFFF
#F7F6F3
#9F6B53
#E3E2DE

Notion's almost-monochrome palette lets your content be the color. The warm paper-like background (not cold white) makes...

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Figma

Tech
#F24E1E
#FF7262
#A259FF
#0ACF83
#1ABCFE

Figma's multi-color logo represents collaboration — each overlapping shape is a different person working on the same des...

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Dropbox

Tech
#0061FF
#6C3FEE
#FF3585
#FFC426
#FF6242

Dropbox's 2017 rebrand was controversial — going from clean blue to a riot of colors. The new palette represents the cre...

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OpenAI

Tech
#000000
#FFFFFF
#10A37F
#F7F7F8
#8E8EA0

OpenAI's palette is deliberately understated — black and white with a single green accent for ChatGPT. The green feels a...

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Pepsi

Food & Beverage
#004B93
#C8102E
#FFFFFF
#005CB9
#000000

Pepsi's blue was a deliberate move to differentiate from Coca-Cola's red. Blue represents cool, refreshing, and modern —...

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Burger King

Food & Beverage
#502314
#D62300
#F5EBDC
#FF8732
#00A160

Burger King's 2021 retro rebrand ditched the glossy blue for warm browns, reds, and creams — colors of flame-grilled foo...

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Red Bull

Food & Beverage
#223971
#CC1E4A
#FFC906
#C0C0C0
#1E2C5A

Red Bull's two charging bulls against a yellow sun symbolize energy, power, and adrenaline. The blue-silver can was desi...

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Chanel

Fashion & Retail
#000000
#FFFFFF
#B9975B
#F5F0E8
#C8B89B

Coco Chanel declared 'black has it all' — and her brand proves it. The interlocking CC logo in black and white is the ep...

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Louis Vuitton

Fashion & Retail
#6B4226
#CFB370
#D2B48C
#1A1A1A
#F3E9DC

Louis Vuitton's brown and gold is the most recognizable luxury pattern on Earth. The monogram canvas was created in 1896...

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Zara

Fashion & Retail
#000000
#FFFFFF
#999999
#F4F4F4
#C0C0C0

Zara's strictly monochrome palette lets the clothes be the color. The 2019 logo redesign with tightly kerned serif lette...

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BMW

Automotive
#1C69D4
#FFFFFF
#000000
#A8A8A8
#E31937

BMW's blue and white roundel represents the Bavarian flag — though the popular myth says it's a spinning propeller (BMW ...

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Porsche

Automotive
#000000
#D5001C
#C5A653
#FFFFFF
#9E9E9E

The Porsche crest combines the Stuttgart horse with Baden-Württemberg antlers — black and red from the German state's co...

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Lamborghini

Automotive
#DDB321
#000000
#FFFFFF
#FFD100
#C0C0C0

Lamborghini's gold and black palette was inspired by founder Ferruccio Lamborghini's zodiac sign — Taurus, the bull. Gol...

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NBA

Sports
#1D428A
#C8102E
#FFFFFF
#9EA2A2
#000000

The NBA's red, white, and blue was chosen in 1969 to evoke the American flag and MLB's similar palette. Jerry West's sil...

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NFL

Sports
#003069
#D50A0A
#FFFFFF
#A5ACAF
#13264D

The NFL shield's deep blue and red represent the strength and intensity of American football. The 8 stars represent the ...

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Premier League

Sports
#38003C
#00FF87
#E90052
#FFF200
#2D0032

The Premier League's purple and neon green rebrand in 2016 was a bold departure from traditional sports branding. Purple...

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UFC

Sports
#D20A0A
#000000
#FFFFFF
#C1A14F
#2D2D2D

UFC's red and black screams combat — aggression, intensity, and raw power. Gold is reserved for championship belts and t...

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Dove

Health & Beauty
#0E3E85
#B8860B
#FFFFFF
#F5F0E8
#5B9BD5

Dove's white and gold represent purity, gentleness, and premium quality. The dove silhouette in gold communicates peace ...

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L'Oréal

Health & Beauty
#000000
#C09853
#FFFFFF
#FF0000
#46166B

L'Oréal's black and gold is pure Parisian luxury — the same palette as haute couture and fine champagne. 'Because you're...

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Emirates

Travel & Airlines
#D71921
#C8A951
#FFFFFF
#8B0000
#F5F1E3

Emirates' red and gold represents the luxury of Arabian hospitality and the red of the UAE flag. Gold signals first-clas...

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Booking.com

Travel & Airlines
#003580
#0071C2
#FEBB02
#FFFFFF
#1A1A2E

Booking.com's deep navy blue communicates trust and reliability in the travel industry. The signature yellow badge syste...

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BBC

Media
#000000
#FFFFFF
#1A3A5C
#BB1919
#006633

The BBC's three white-on-black blocks are a masterclass in simplicity — immediately recognizable at any size. Each sub-b...

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HBO

Media
#000000
#FFFFFF
#6B3FA0
#0A2744
#C8A654

HBO's stark black background says premium content — you're paying for something worth the darkness. The iconic TV static...

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Visa

Finance
#1A1F71
#F7B600
#FFFFFF
#1565C0
#15195A

Visa's blue and gold represents the meeting of sky (blue) and sun (gold) — Dee Hock chose these colors because they symb...

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Robinhood

Finance
#00C805
#1E2124
#FFFFFF
#FF5000
#FFDC00

Robinhood's green means one thing: your portfolio is up. Green = money = gains. The dark UI mimics professional trading ...

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Disney

Entertainment
#113CCF
#FFFFFF
#F9D71C
#4B2E83
#E31837

Disney's blue is the twilight sky over Cinderella's castle — the moment when magic happens. Gold represents fairy dust, ...

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Hulu

Entertainment
#1CE783
#040405
#FFFFFF
#272C30
#1B1F23

Hulu's vivid green on black was chosen to stand apart from Netflix's red and Amazon's blue. The bright green feels alive...

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Brand Color Palettes

Every great brand has a carefully chosen color palette. These colors aren't random — they're strategic decisions that shape how millions of people perceive a company. Apple's minimalist black says premium. Coca-Cola's red says excitement. Spotify's green says discovery.

Use this directory to reference exact brand colors for your design projects, competitive analysis, or inspiration. Each brand page includes the full color palette with hex codes, the story behind their color choices, and tools to generate similar palettes.