Brand Colors

Apple's minimalist palette reflects its design philosophy: simplicity, elegance, and premium quality. The shift from rai...

Google's four-color palette (blue, red, yellow, green) was designed to feel playful and approachable. The colors follow ...

Microsoft's four-square logo represents the diversity of their product ecosystem — Windows (blue), Office (red), Xbox (g...

Amazon's orange arrow (the 'smile' from A to Z) represents the happiness of delivery and the fact they sell everything f...

Meta's blue was inherited from Facebook, which Mark Zuckerberg chose because he's red-green colorblind — blue is the col...

GitHub's dark palette reflects its developer audience — familiar with dark terminals and code editors. The signature gre...

Slack's four-color accent palette atop the deep aubergine creates a sense of organized fun — professional but not corpor...

Spotify's green stands out in a sea of blue tech logos. It represents growth, energy, and the freshness of discovering n...

Netflix's red is cinematic — evoking the red curtain of a movie theater. Against the black background, it creates a prem...

The original Twitter blue represented open communication, like a clear sky. After the rebrand to X, the palette shifted ...

Instagram's purple-red-orange gradient represents the sunset — the golden hour that photographers chase. The gradient al...

TikTok's cyan and red create a 3D anaglyph effect — reminiscent of retro 3D glasses. This duality represents the app's a...

YouTube's red play button is one of the most recognized icons on the internet. The red conveys energy, passion, and ente...

LinkedIn's blue represents trust, professionalism, and reliability — essential qualities for a professional network. It'...

Discord coined 'blurple' — a blue-purple that feels both technical and playful. The color system directly maps to status...

Snapchat's bright yellow was chosen to stand out on phone screens and app stores — no other major app uses yellow as its...

Twitch's purple signals creativity and individuality — perfect for a platform built on unique content creators. Purple i...

Coca-Cola's red is arguably the most famous brand color in the world. Originally, the barrels were painted red to distin...

Red stimulates appetite and urgency. Yellow (the golden arches) signals happiness and warmth. Together, they're the most...

Starbucks green represents growth, freshness, and the connection to nature — the coffee plant itself. The siren logo in ...

Nike's power comes from black and white simplicity — letting the swoosh speak for itself. The 'Volt' green-yellow (used ...

Adidas uses black as its foundation — the three stripes are iconic in any color. Blue represents Adidas Originals (herit...

IKEA's blue and yellow come directly from the Swedish flag — founder Ingvar Kamprad wanted the brand to be unmistakably ...

Nintendo's red represents the joy, energy, and fun at the heart of gaming. The Switch's neon blue and red Joy-Cons were ...

PlayStation's blue represents depth and immersion — diving into game worlds. The PS5's striking white-and-black hardware...

Xbox green was chosen to stand apart from PlayStation's blue. Green represents power, energy, and the 'go' signal — jump...

Steam's dark blue palette creates a storefront that lets game artwork pop. The signature light blue accent is used spari...

Tesla's red represents the passion and disruption Elon Musk brought to the auto industry. The minimal black-and-white pa...

Ferrari's Rosso Corsa (racing red) dates back to early 1900s Grand Prix racing when Italian cars were mandated red. The ...

Stripe's purple breaks from the blue-dominated fintech space. It signals innovation and a developer-first approach. The ...

PayPal's dual-blue palette projects trust and security — essential for a company handling billions in transactions. The ...

Uber's rebrand in 2018 stripped everything down to black and white — no more atoms, no more confusing patterns. The simp...

Airbnb's coral pink ('Rausch', named after their first street) represents belonging and warmth. The Bélo logo symbolizes...

Shopify's green represents growth, commerce, and money — the exact things merchants come to Shopify for. The green shopp...

Notion's almost-monochrome palette lets your content be the color. The warm paper-like background (not cold white) makes...

Figma's multi-color logo represents collaboration — each overlapping shape is a different person working on the same des...

Dropbox's 2017 rebrand was controversial — going from clean blue to a riot of colors. The new palette represents the cre...

OpenAI's palette is deliberately understated — black and white with a single green accent for ChatGPT. The green feels a...

Pepsi's blue was a deliberate move to differentiate from Coca-Cola's red. Blue represents cool, refreshing, and modern —...

Burger King's 2021 retro rebrand ditched the glossy blue for warm browns, reds, and creams — colors of flame-grilled foo...

Red Bull's two charging bulls against a yellow sun symbolize energy, power, and adrenaline. The blue-silver can was desi...

Coco Chanel declared 'black has it all' — and her brand proves it. The interlocking CC logo in black and white is the ep...

Louis Vuitton's brown and gold is the most recognizable luxury pattern on Earth. The monogram canvas was created in 1896...

Zara's strictly monochrome palette lets the clothes be the color. The 2019 logo redesign with tightly kerned serif lette...

BMW's blue and white roundel represents the Bavarian flag — though the popular myth says it's a spinning propeller (BMW ...

The Porsche crest combines the Stuttgart horse with Baden-Württemberg antlers — black and red from the German state's co...

Lamborghini's gold and black palette was inspired by founder Ferruccio Lamborghini's zodiac sign — Taurus, the bull. Gol...

The NBA's red, white, and blue was chosen in 1969 to evoke the American flag and MLB's similar palette. Jerry West's sil...

The NFL shield's deep blue and red represent the strength and intensity of American football. The 8 stars represent the ...

The Premier League's purple and neon green rebrand in 2016 was a bold departure from traditional sports branding. Purple...

UFC's red and black screams combat — aggression, intensity, and raw power. Gold is reserved for championship belts and t...

Dove's white and gold represent purity, gentleness, and premium quality. The dove silhouette in gold communicates peace ...

L'Oréal's black and gold is pure Parisian luxury — the same palette as haute couture and fine champagne. 'Because you're...

Emirates' red and gold represents the luxury of Arabian hospitality and the red of the UAE flag. Gold signals first-clas...

Booking.com's deep navy blue communicates trust and reliability in the travel industry. The signature yellow badge syste...

The BBC's three white-on-black blocks are a masterclass in simplicity — immediately recognizable at any size. Each sub-b...

HBO's stark black background says premium content — you're paying for something worth the darkness. The iconic TV static...

Visa's blue and gold represents the meeting of sky (blue) and sun (gold) — Dee Hock chose these colors because they symb...

Robinhood's green means one thing: your portfolio is up. Green = money = gains. The dark UI mimics professional trading ...

Disney's blue is the twilight sky over Cinderella's castle — the moment when magic happens. Gold represents fairy dust, ...

Hulu's vivid green on black was chosen to stand apart from Netflix's red and Amazon's blue. The bright green feels alive...