Xbox
Est. 2001Xbox green was chosen to stand apart from PlayStation's blue. Green represents power, energy, and the 'go' signal — jump in and play. The original Xbox's green X became one of gaming's most iconic symbols, and Microsoft has kept the green consistent across 20+ years.
Brand Palette — Click to copy
Export Xbox Colors
About Xbox's Color Palette
Xbox's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the gaming industry. Founded in 2001, Xbox has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Green (#107C10), serves as the foundation of Xbox's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Green — #107C10
Used as primary. RGB: 16, 124, 16.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Black — #000000
Used as hardware. RGB: 0, 0, 0.
Light Green — #84C447
Used as accent. RGB: 132, 196, 71.
Gray — #767676
Used as secondary. RGB: 118, 118, 118.
Frequently Asked Questions
What are Xbox's official brand colors?
Xbox's official palette consists of 5 colors: Green (#107C10), White (#FFFFFF), Black (#000000), Light Green (#84C447), Gray (#767676). These colors are used across Xbox's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Xbox's primary color?
Xbox's primary brand color is Green with the hex code #107C10. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Xbox's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Xbox's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Xbox's colors for my code?
Use the export buttons above to copy Xbox's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.