LinkedIn's blue represents trust, professionalism, and reliability — essential qualities for a professional network. It's a deeper, more serious blue than Facebook or Twitter, positioning LinkedIn as the grown-up in the social media room.
Brand Palette — Click to copy
Export LinkedIn Colors
About LinkedIn's Color Palette
LinkedIn's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the social media industry. Founded in 2003, LinkedIn has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#0A66C2), serves as the foundation of LinkedIn's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Black (#000000) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #0A66C2
Used as primary. RGB: 10, 102, 194.
Black — #000000
Used as text. RGB: 0, 0, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Light Blue — #70B5F9
Used as accent. RGB: 112, 181, 249.
Gray — #86888A
Used as secondary. RGB: 134, 136, 138.
Frequently Asked Questions
What are LinkedIn's official brand colors?
LinkedIn's official palette consists of 5 colors: Blue (#0A66C2), Black (#000000), White (#FFFFFF), Light Blue (#70B5F9), Gray (#86888A). These colors are used across LinkedIn's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for LinkedIn's primary color?
LinkedIn's primary brand color is Blue with the hex code #0A66C2. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use LinkedIn's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with LinkedIn's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export LinkedIn's colors for my code?
Use the export buttons above to copy LinkedIn's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.