Stripe
Est. 2010Stripe's purple breaks from the blue-dominated fintech space. It signals innovation and a developer-first approach. The gradient meshes and vivid color combinations in their marketing set a new standard for fintech design — proving financial tools don't have to look boring.
Brand Palette — Click to copy
Export Stripe Colors
About Stripe's Color Palette
Stripe's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the finance industry. Founded in 2010, Stripe has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Purple (#635BFF), serves as the foundation of Stripe's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Cyan (#00D4AA) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Purple — #635BFF
Used as primary. RGB: 99, 91, 255.
Cyan — #00D4AA
Used as accent. RGB: 0, 212, 170.
Blue — #0A2540
Used as dark background. RGB: 10, 37, 64.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Gray — #425466
Used as text. RGB: 66, 84, 102.
Frequently Asked Questions
What are Stripe's official brand colors?
Stripe's official palette consists of 5 colors: Purple (#635BFF), Cyan (#00D4AA), Blue (#0A2540), White (#FFFFFF), Gray (#425466). These colors are used across Stripe's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Stripe's primary color?
Stripe's primary brand color is Purple with the hex code #635BFF. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Stripe's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Stripe's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Stripe's colors for my code?
Use the export buttons above to copy Stripe's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.