Slack
Est. 2013Slack's four-color accent palette atop the deep aubergine creates a sense of organized fun — professional but not corporate. The 2019 rebrand simplified the colors to be more accessible and consistently reproducible across all media.
Brand Palette — Click to copy
Export Slack Colors
About Slack's Color Palette
Slack's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2013, Slack has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Aubergine (#4A154B), serves as the foundation of Slack's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Blue (#36C5F0) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Aubergine — #4A154B
Used as primary. RGB: 74, 21, 75.
Blue — #36C5F0
Used as accent. RGB: 54, 197, 240.
Green — #2EB67D
Used as accent. RGB: 46, 182, 125.
Red — #E01E5A
Used as accent. RGB: 224, 30, 90.
Yellow — #ECB22E
Used as accent. RGB: 236, 178, 46.
Frequently Asked Questions
What are Slack's official brand colors?
Slack's official palette consists of 5 colors: Aubergine (#4A154B), Blue (#36C5F0), Green (#2EB67D), Red (#E01E5A), Yellow (#ECB22E). These colors are used across Slack's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Slack's primary color?
Slack's primary brand color is Aubergine with the hex code #4A154B. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Slack's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Slack's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Slack's colors for my code?
Use the export buttons above to copy Slack's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.