IKEA
Est. 1943IKEA's blue and yellow come directly from the Swedish flag — founder Ingvar Kamprad wanted the brand to be unmistakably Swedish. Blue conveys trust and reliability, yellow conveys warmth and optimism. Together they signal: affordable quality from Sweden.
Brand Palette — Click to copy
Export IKEA Colors
About IKEA's Color Palette
IKEA's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the fashion & retail industry. Founded in 1943, IKEA has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#0058A3), serves as the foundation of IKEA's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Yellow (#FFDA1A) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #0058A3
Used as primary. RGB: 0, 88, 163.
Yellow — #FFDA1A
Used as primary. RGB: 255, 218, 26.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Black — #111111
Used as text. RGB: 17, 17, 17.
Red — #CC0008
Used as sale/accent. RGB: 204, 0, 8.
Frequently Asked Questions
What are IKEA's official brand colors?
IKEA's official palette consists of 5 colors: Blue (#0058A3), Yellow (#FFDA1A), White (#FFFFFF), Black (#111111), Red (#CC0008). These colors are used across IKEA's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for IKEA's primary color?
IKEA's primary brand color is Blue with the hex code #0058A3. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use IKEA's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with IKEA's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export IKEA's colors for my code?
Use the export buttons above to copy IKEA's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.