Google's four-color palette (blue, red, yellow, green) was designed to feel playful and approachable. The colors follow a pattern — but break it intentionally (the 'l' in green instead of following the RGB sequence) to show Google doesn't follow rules.
Brand Palette — Click to copy
Export Google Colors
About Google's Color Palette
Google's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 1998, Google has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#4285F4), serves as the foundation of Google's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#EA4335) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #4285F4
Used as primary. RGB: 66, 133, 244.
Red — #EA4335
Used as secondary. RGB: 234, 67, 53.
Yellow — #FBBC05
Used as accent. RGB: 251, 188, 5.
Green — #34A853
Used as accent. RGB: 52, 168, 83.
Gray — #5F6368
Used as text. RGB: 95, 99, 104.
Frequently Asked Questions
What are Google's official brand colors?
Google's official palette consists of 5 colors: Blue (#4285F4), Red (#EA4335), Yellow (#FBBC05), Green (#34A853), Gray (#5F6368). These colors are used across Google's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Google's primary color?
Google's primary brand color is Blue with the hex code #4285F4. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Google's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Google's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Google's colors for my code?
Use the export buttons above to copy Google's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.