Uber
Est. 2009Uber's rebrand in 2018 stripped everything down to black and white — no more atoms, no more confusing patterns. The simplicity says: we get you from A to B. The blue is reserved for interactive elements and safety features.
Brand Palette — Click to copy
Export Uber Colors
About Uber's Color Palette
Uber's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2009, Uber has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of Uber's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
UberX Blue — #276EF1
Used as product. RGB: 39, 110, 241.
Green — #06C167
Used as uber eats. RGB: 6, 193, 103.
Gray — #6B6B6B
Used as secondary text. RGB: 107, 107, 107.
Frequently Asked Questions
What are Uber's official brand colors?
Uber's official palette consists of 5 colors: Black (#000000), White (#FFFFFF), UberX Blue (#276EF1), Green (#06C167), Gray (#6B6B6B). These colors are used across Uber's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Uber's primary color?
Uber's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Uber's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Uber's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Uber's colors for my code?
Use the export buttons above to copy Uber's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.