BMW
Est. 1916BMW's blue and white roundel represents the Bavarian flag — though the popular myth says it's a spinning propeller (BMW started making aircraft engines). The M Sport's red-blue-purple stripes are among the most coveted badges in automotive culture.
Brand Palette — Click to copy
Export BMW Colors
About BMW's Color Palette
BMW's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the automotive industry. Founded in 1916, BMW has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#1C69D4), serves as the foundation of BMW's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #1C69D4
Used as primary. RGB: 28, 105, 212.
White — #FFFFFF
Used as logo/background. RGB: 255, 255, 255.
Black — #000000
Used as text. RGB: 0, 0, 0.
Silver — #A8A8A8
Used as secondary. RGB: 168, 168, 168.
M Red — #E31937
Used as m performance. RGB: 227, 25, 55.
Frequently Asked Questions
What are BMW's official brand colors?
BMW's official palette consists of 5 colors: Blue (#1C69D4), White (#FFFFFF), Black (#000000), Silver (#A8A8A8), M Red (#E31937). These colors are used across BMW's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for BMW's primary color?
BMW's primary brand color is Blue with the hex code #1C69D4. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use BMW's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with BMW's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export BMW's colors for my code?
Use the export buttons above to copy BMW's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.