PayPal
Est. 1998PayPal's dual-blue palette projects trust and security — essential for a company handling billions in transactions. The overlapping 'P' letters in different blues suggest connection and partnership. Blue has been PayPal's color since its founding, reinforcing reliability.
Brand Palette — Click to copy
Export PayPal Colors
About PayPal's Color Palette
PayPal's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the finance industry. Founded in 1998, PayPal has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Dark Blue (#003087), serves as the foundation of PayPal's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Blue (#009CDE) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Dark Blue — #003087
Used as primary. RGB: 0, 48, 135.
Blue — #009CDE
Used as secondary. RGB: 0, 156, 222.
Light Blue — #012169
Used as accent. RGB: 1, 33, 105.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Gray — #6C7378
Used as text. RGB: 108, 115, 120.
Frequently Asked Questions
What are PayPal's official brand colors?
PayPal's official palette consists of 5 colors: Dark Blue (#003087), Blue (#009CDE), Light Blue (#012169), White (#FFFFFF), Gray (#6C7378). These colors are used across PayPal's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for PayPal's primary color?
PayPal's primary brand color is Dark Blue with the hex code #003087. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use PayPal's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with PayPal's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export PayPal's colors for my code?
Use the export buttons above to copy PayPal's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.