Adidas
Est. 1949Adidas uses black as its foundation — the three stripes are iconic in any color. Blue represents Adidas Originals (heritage), while the performance line uses red for energy. The green signals their commitment to sustainability with recycled materials.
Brand Palette — Click to copy
Export Adidas Colors
About Adidas's Color Palette
Adidas's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the fashion & retail industry. Founded in 1949, Adidas has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of Adidas's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
White — #FFFFFF
Used as logo/background. RGB: 255, 255, 255.
Blue — #0066B2
Used as originals. RGB: 0, 102, 178.
Red — #EF3340
Used as performance. RGB: 239, 51, 64.
Green — #00A651
Used as sustainability. RGB: 0, 166, 81.
Frequently Asked Questions
What are Adidas's official brand colors?
Adidas's official palette consists of 5 colors: Black (#000000), White (#FFFFFF), Blue (#0066B2), Red (#EF3340), Green (#00A651). These colors are used across Adidas's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Adidas's primary color?
Adidas's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Adidas's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Adidas's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Adidas's colors for my code?
Use the export buttons above to copy Adidas's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.