Porsche
Est. 1931The Porsche crest combines the Stuttgart horse with Baden-Württemberg antlers — black and red from the German state's coat of arms. The gold communicates legacy and prestige. Every detail of the crest says engineering excellence and racing heritage.
Brand Palette — Click to copy
Export Porsche Colors
About Porsche's Color Palette
Porsche's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the automotive industry. Founded in 1931, Porsche has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of Porsche's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#D5001C) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
Red — #D5001C
Used as accent. RGB: 213, 0, 28.
Gold — #C5A653
Used as crest. RGB: 197, 166, 83.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Silver — #9E9E9E
Used as secondary. RGB: 158, 158, 158.
Frequently Asked Questions
What are Porsche's official brand colors?
Porsche's official palette consists of 5 colors: Black (#000000), Red (#D5001C), Gold (#C5A653), White (#FFFFFF), Silver (#9E9E9E). These colors are used across Porsche's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Porsche's primary color?
Porsche's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Porsche's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Porsche's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Porsche's colors for my code?
Use the export buttons above to copy Porsche's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.