McDonald's
Est. 1955Red stimulates appetite and urgency. Yellow (the golden arches) signals happiness and warmth. Together, they're the most effective food color combination ever created. In Europe, McDonald's shifted to green backgrounds to project a healthier, eco-friendly image.
Brand Palette — Click to copy
Export McDonald's Colors
About McDonald's's Color Palette
McDonald's's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the food & beverage industry. Founded in 1955, McDonald's has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Yellow (#FFC72C), serves as the foundation of McDonald's's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#DA291C) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Yellow — #FFC72C
Used as primary (golden arches). RGB: 255, 199, 44.
Red — #DA291C
Used as primary. RGB: 218, 41, 28.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Black — #27251F
Used as text. RGB: 39, 37, 31.
Green — #264F36
Used as european rebrand. RGB: 38, 79, 54.
Frequently Asked Questions
What are McDonald's's official brand colors?
McDonald's's official palette consists of 5 colors: Yellow (#FFC72C), Red (#DA291C), White (#FFFFFF), Black (#27251F), Green (#264F36). These colors are used across McDonald's's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for McDonald's's primary color?
McDonald's's primary brand color is Yellow with the hex code #FFC72C. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use McDonald's's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with McDonald's's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export McDonald's's colors for my code?
Use the export buttons above to copy McDonald's's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.