Red Bull
Est. 1987Red Bull's two charging bulls against a yellow sun symbolize energy, power, and adrenaline. The blue-silver can was designed to look different from every other drink on the shelf — and it worked. The color scheme transcended beverages into F1, esports, and extreme sports.
Brand Palette — Click to copy
Export Red Bull Colors
About Red Bull's Color Palette
Red Bull's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the food & beverage industry. Founded in 1987, Red Bull has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#223971), serves as the foundation of Red Bull's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#CC1E4A) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #223971
Used as primary. RGB: 34, 57, 113.
Red — #CC1E4A
Used as secondary. RGB: 204, 30, 74.
Yellow — #FFC906
Used as sun/background. RGB: 255, 201, 6.
Silver — #C0C0C0
Used as can. RGB: 192, 192, 192.
Dark Blue — #1E2C5A
Used as dark variant. RGB: 30, 44, 90.
Frequently Asked Questions
What are Red Bull's official brand colors?
Red Bull's official palette consists of 5 colors: Blue (#223971), Red (#CC1E4A), Yellow (#FFC906), Silver (#C0C0C0), Dark Blue (#1E2C5A). These colors are used across Red Bull's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Red Bull's primary color?
Red Bull's primary brand color is Blue with the hex code #223971. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Red Bull's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Red Bull's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Red Bull's colors for my code?
Use the export buttons above to copy Red Bull's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.