Visa
Est. 1958Visa's blue and gold represents the meeting of sky (blue) and sun (gold) — Dee Hock chose these colors because they symbolize universal acceptance. Blue signals trust and security, gold signals premium value. Visa is accepted in 200+ countries, and the colors had to work everywhere.
Brand Palette — Click to copy
Export Visa Colors
About Visa's Color Palette
Visa's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the finance industry. Founded in 1958, Visa has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#1A1F71), serves as the foundation of Visa's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Gold (#F7B600) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #1A1F71
Used as primary. RGB: 26, 31, 113.
Gold — #F7B600
Used as accent. RGB: 247, 182, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Light Blue — #1565C0
Used as digital. RGB: 21, 101, 192.
Dark Blue — #15195A
Used as dark variant. RGB: 21, 25, 90.
Frequently Asked Questions
What are Visa's official brand colors?
Visa's official palette consists of 5 colors: Blue (#1A1F71), Gold (#F7B600), White (#FFFFFF), Light Blue (#1565C0), Dark Blue (#15195A). These colors are used across Visa's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Visa's primary color?
Visa's primary brand color is Blue with the hex code #1A1F71. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Visa's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Visa's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Visa's colors for my code?
Use the export buttons above to copy Visa's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.