HBO
Est. 1972HBO's stark black background says premium content — you're paying for something worth the darkness. The iconic TV static intro conditioned a generation to associate HBO with quality. The Max rebrand introduced purple to feel more modern while keeping the prestige.
Brand Palette — Click to copy
Export HBO Colors
About HBO's Color Palette
HBO's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the media industry. Founded in 1972, HBO has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of HBO's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
White — #FFFFFF
Used as logo. RGB: 255, 255, 255.
Purple — #6B3FA0
Used as hbo max. RGB: 107, 63, 160.
Blue — #0A2744
Used as dark surface. RGB: 10, 39, 68.
Gold — #C8A654
Used as premium. RGB: 200, 166, 84.
Frequently Asked Questions
What are HBO's official brand colors?
HBO's official palette consists of 5 colors: Black (#000000), White (#FFFFFF), Purple (#6B3FA0), Blue (#0A2744), Gold (#C8A654). These colors are used across HBO's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for HBO's primary color?
HBO's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use HBO's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with HBO's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export HBO's colors for my code?
Use the export buttons above to copy HBO's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.