Twitch
Est. 2011Twitch's purple signals creativity and individuality — perfect for a platform built on unique content creators. Purple is rare in tech (most go blue), which helps Twitch stand out. The dark UI reduces eye strain during long viewing sessions.
Brand Palette — Click to copy
Export Twitch Colors
About Twitch's Color Palette
Twitch's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the entertainment industry. Founded in 2011, Twitch has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Purple (#9146FF), serves as the foundation of Twitch's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Purple — #9146FF
Used as primary. RGB: 145, 70, 255.
White — #FFFFFF
Used as text/background. RGB: 255, 255, 255.
Dark — #0E0E10
Used as background. RGB: 14, 14, 16.
Light Purple — #BF94FF
Used as accent. RGB: 191, 148, 255.
Gray — #1F1F23
Used as surface. RGB: 31, 31, 35.
Frequently Asked Questions
What are Twitch's official brand colors?
Twitch's official palette consists of 5 colors: Purple (#9146FF), White (#FFFFFF), Dark (#0E0E10), Light Purple (#BF94FF), Gray (#1F1F23). These colors are used across Twitch's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Twitch's primary color?
Twitch's primary brand color is Purple with the hex code #9146FF. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Twitch's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Twitch's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Twitch's colors for my code?
Use the export buttons above to copy Twitch's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.