Tesla
Est. 2003Tesla's red represents the passion and disruption Elon Musk brought to the auto industry. The minimal black-and-white palette of their website mirrors the clean, tech-forward design of their cars. Tesla proves an electric car brand can feel exciting, not boring.
Brand Palette — Click to copy
Export Tesla Colors
About Tesla's Color Palette
Tesla's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the automotive industry. Founded in 2003, Tesla has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Red (#CC0000), serves as the foundation of Tesla's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Red — #CC0000
Used as primary. RGB: 204, 0, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Black — #000000
Used as text. RGB: 0, 0, 0.
Silver — #5C5C5C
Used as metallic accent. RGB: 92, 92, 92.
Blue — #3457D5
Used as ui accent. RGB: 52, 87, 213.
Frequently Asked Questions
What are Tesla's official brand colors?
Tesla's official palette consists of 5 colors: Red (#CC0000), White (#FFFFFF), Black (#000000), Silver (#5C5C5C), Blue (#3457D5). These colors are used across Tesla's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Tesla's primary color?
Tesla's primary brand color is Red with the hex code #CC0000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Tesla's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Tesla's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Tesla's colors for my code?
Use the export buttons above to copy Tesla's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.