Booking.com
Est. 1996Booking.com's deep navy blue communicates trust and reliability in the travel industry. The signature yellow badge system (Genius deals) creates urgency and signals savings. Their relentless A/B testing even optimized the exact shade of blue for conversions.
Brand Palette — Click to copy
Export Booking.com Colors
About Booking.com's Color Palette
Booking.com's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the travel & airlines industry. Founded in 1996, Booking.com has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Navy Blue (#003580), serves as the foundation of Booking.com's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Blue (#0071C2) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Navy Blue — #003580
Used as primary. RGB: 0, 53, 128.
Blue — #0071C2
Used as cta. RGB: 0, 113, 194.
Yellow — #FEBB02
Used as genius/deals. RGB: 254, 187, 2.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Dark — #1A1A2E
Used as text. RGB: 26, 26, 46.
Frequently Asked Questions
What are Booking.com's official brand colors?
Booking.com's official palette consists of 5 colors: Navy Blue (#003580), Blue (#0071C2), Yellow (#FEBB02), White (#FFFFFF), Dark (#1A1A2E). These colors are used across Booking.com's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Booking.com's primary color?
Booking.com's primary brand color is Navy Blue with the hex code #003580. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Booking.com's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Booking.com's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Booking.com's colors for my code?
Use the export buttons above to copy Booking.com's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.