Netflix
Est. 1997Netflix's red is cinematic — evoking the red curtain of a movie theater. Against the black background, it creates a premium, immersive viewing experience. The minimal palette ensures content thumbnails are the visual focus.
Brand Palette — Click to copy
Export Netflix Colors
About Netflix's Color Palette
Netflix's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the entertainment industry. Founded in 1997, Netflix has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Red (#E50914), serves as the foundation of Netflix's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Black (#141414) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Red — #E50914
Used as primary. RGB: 229, 9, 20.
Black — #141414
Used as background. RGB: 20, 20, 20.
White — #FFFFFF
Used as text. RGB: 255, 255, 255.
Dark Gray — #221F1F
Used as surface. RGB: 34, 31, 31.
Gray — #808080
Used as secondary. RGB: 128, 128, 128.
Frequently Asked Questions
What are Netflix's official brand colors?
Netflix's official palette consists of 5 colors: Red (#E50914), Black (#141414), White (#FFFFFF), Dark Gray (#221F1F), Gray (#808080). These colors are used across Netflix's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Netflix's primary color?
Netflix's primary brand color is Red with the hex code #E50914. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Netflix's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Netflix's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Netflix's colors for my code?
Use the export buttons above to copy Netflix's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.