Dropbox
Est. 2007Dropbox's 2017 rebrand was controversial — going from clean blue to a riot of colors. The new palette represents the creative diversity of their users. Love it or hate it, it made Dropbox stand out from the sea of blue tech companies and signaled they're more than just file storage.
Brand Palette — Click to copy
Export Dropbox Colors
About Dropbox's Color Palette
Dropbox's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2007, Dropbox has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#0061FF), serves as the foundation of Dropbox's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Purple (#6C3FEE) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #0061FF
Used as primary. RGB: 0, 97, 255.
Purple — #6C3FEE
Used as accent. RGB: 108, 63, 238.
Pink — #FF3585
Used as accent. RGB: 255, 53, 133.
Yellow — #FFC426
Used as accent. RGB: 255, 196, 38.
Coral — #FF6242
Used as accent. RGB: 255, 98, 66.
Frequently Asked Questions
What are Dropbox's official brand colors?
Dropbox's official palette consists of 5 colors: Blue (#0061FF), Purple (#6C3FEE), Pink (#FF3585), Yellow (#FFC426), Coral (#FF6242). These colors are used across Dropbox's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Dropbox's primary color?
Dropbox's primary brand color is Blue with the hex code #0061FF. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Dropbox's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Dropbox's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Dropbox's colors for my code?
Use the export buttons above to copy Dropbox's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.