YouTube
Est. 2005YouTube's red play button is one of the most recognized icons on the internet. The red conveys energy, passion, and entertainment. Like Netflix, the dark UI puts video thumbnails first — the platform is about the content, not the chrome.
Brand Palette — Click to copy
Export YouTube Colors
About YouTube's Color Palette
YouTube's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the social media industry. Founded in 2005, YouTube has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Red (#FF0000), serves as the foundation of YouTube's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Black (#282828) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Red — #FF0000
Used as primary. RGB: 255, 0, 0.
Black — #282828
Used as background. RGB: 40, 40, 40.
White — #FFFFFF
Used as text/background. RGB: 255, 255, 255.
Dark — #0F0F0F
Used as dark mode. RGB: 15, 15, 15.
Gray — #AAAAAA
Used as secondary. RGB: 170, 170, 170.
Frequently Asked Questions
What are YouTube's official brand colors?
YouTube's official palette consists of 5 colors: Red (#FF0000), Black (#282828), White (#FFFFFF), Dark (#0F0F0F), Gray (#AAAAAA). These colors are used across YouTube's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for YouTube's primary color?
YouTube's primary brand color is Red with the hex code #FF0000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use YouTube's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with YouTube's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export YouTube's colors for my code?
Use the export buttons above to copy YouTube's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.