Question 1

Where can I find a brand's official colors?

Accepted Answer

Kulr provides exact color palettes for 30+ brands including Apple, Google, Nike, Spotify, Tesla, and more. Each brand page shows hex codes, RGB values, color usage guidelines, and the story behind the color choices. You can copy codes instantly and export as CSS, Tailwind, or SCSS.

Question 2

Why do brands choose specific colors?

Accepted Answer

Brands choose colors based on psychology, industry norms, and differentiation. Coca-Cola uses red for energy and appetite stimulation. Facebook chose blue for trust and reliability. Spotify's green stands for growth and freshness. Brand colors become deeply tied to recognition — changing them can cost millions in lost brand equity.

Question 3

Can I use brand colors in my own designs?

Accepted Answer

Brand colors themselves (hex values) are not copyrightable — anyone can use the same shade of blue as Facebook. However, using brand colors in a way that implies affiliation or endorsement may violate trademark law. For inspiration and reference, studying brand palettes is a standard design practice.

TikTok

Brand Palette — Click to copy

Export TikTok Colors