TikTok
Est. 2016TikTok's cyan and red create a 3D anaglyph effect — reminiscent of retro 3D glasses. This duality represents the app's ability to merge reality with creative expression. The dark background keeps focus on video content.
Brand Palette — Click to copy
Export TikTok Colors
About TikTok's Color Palette
TikTok's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the social media industry. Founded in 2016, TikTok has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#010101), serves as the foundation of TikTok's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Cyan (#25F4EE) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #010101
Used as primary. RGB: 1, 1, 1.
Cyan — #25F4EE
Used as accent. RGB: 37, 244, 238.
Red — #FE2C55
Used as accent. RGB: 254, 44, 85.
White — #FFFFFF
Used as text. RGB: 255, 255, 255.
Gray — #161823
Used as background. RGB: 22, 24, 35.
Frequently Asked Questions
What are TikTok's official brand colors?
TikTok's official palette consists of 5 colors: Black (#010101), Cyan (#25F4EE), Red (#FE2C55), White (#FFFFFF), Gray (#161823). These colors are used across TikTok's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for TikTok's primary color?
TikTok's primary brand color is Black with the hex code #010101. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use TikTok's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with TikTok's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export TikTok's colors for my code?
Use the export buttons above to copy TikTok's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.