NBA
Est. 1946The NBA's red, white, and blue was chosen in 1969 to evoke the American flag and MLB's similar palette. Jerry West's silhouette (though officially denied) in white against the red-and-blue shield is one of sport's most recognized logos. The colors say patriotism and prestige.
Brand Palette — Click to copy
Export NBA Colors
About NBA's Color Palette
NBA's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the sports industry. Founded in 1946, NBA has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#1D428A), serves as the foundation of NBA's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#C8102E) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #1D428A
Used as primary. RGB: 29, 66, 138.
Red — #C8102E
Used as secondary. RGB: 200, 16, 46.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Silver — #9EA2A2
Used as accent. RGB: 158, 162, 162.
Black — #000000
Used as text. RGB: 0, 0, 0.
Frequently Asked Questions
What are NBA's official brand colors?
NBA's official palette consists of 5 colors: Blue (#1D428A), Red (#C8102E), White (#FFFFFF), Silver (#9EA2A2), Black (#000000). These colors are used across NBA's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for NBA's primary color?
NBA's primary brand color is Blue with the hex code #1D428A. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use NBA's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with NBA's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export NBA's colors for my code?
Use the export buttons above to copy NBA's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.