Nintendo
Est. 1889Nintendo's red represents the joy, energy, and fun at the heart of gaming. The Switch's neon blue and red Joy-Cons were designed to feel playful and invite multiplayer — two colors, two controllers, two players. Nintendo proves gaming doesn't need to be dark and edgy.
Brand Palette — Click to copy
Export Nintendo Colors
About Nintendo's Color Palette
Nintendo's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the gaming industry. Founded in 1889, Nintendo has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Red (#E60012), serves as the foundation of Nintendo's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Red — #E60012
Used as primary. RGB: 230, 0, 18.
White — #FFFFFF
Used as logo/background. RGB: 255, 255, 255.
Gray — #8F8F8F
Used as hardware. RGB: 143, 143, 143.
Neon Blue — #00C3E3
Used as switch (left). RGB: 0, 195, 227.
Neon Red — #FF3C28
Used as switch (right). RGB: 255, 60, 40.
Frequently Asked Questions
What are Nintendo's official brand colors?
Nintendo's official palette consists of 5 colors: Red (#E60012), White (#FFFFFF), Gray (#8F8F8F), Neon Blue (#00C3E3), Neon Red (#FF3C28). These colors are used across Nintendo's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Nintendo's primary color?
Nintendo's primary brand color is Red with the hex code #E60012. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Nintendo's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Nintendo's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Nintendo's colors for my code?
Use the export buttons above to copy Nintendo's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.