Notion
Est. 2013Notion's almost-monochrome palette lets your content be the color. The warm paper-like background (not cold white) makes it feel like a premium notebook. The intentional lack of color says: this is a tool, not a toy. Your ideas are what matter.
Brand Palette — Click to copy
Export Notion Colors
About Notion's Color Palette
Notion's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2013, Notion has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of Notion's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Warm Gray — #F7F6F3
Used as canvas. RGB: 247, 246, 243.
Brown — #9F6B53
Used as icon accent. RGB: 159, 107, 83.
Light Gray — #E3E2DE
Used as border. RGB: 227, 226, 222.
Frequently Asked Questions
What are Notion's official brand colors?
Notion's official palette consists of 5 colors: Black (#000000), White (#FFFFFF), Warm Gray (#F7F6F3), Brown (#9F6B53), Light Gray (#E3E2DE). These colors are used across Notion's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Notion's primary color?
Notion's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Notion's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Notion's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Notion's colors for my code?
Use the export buttons above to copy Notion's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.