Starbucks
Est. 1971Starbucks green represents growth, freshness, and the connection to nature — the coffee plant itself. The siren logo in white on green creates an iconic, instantly recognizable mark. The gold is reserved for Starbucks Reserve and premium products.
Brand Palette — Click to copy
Export Starbucks Colors
About Starbucks's Color Palette
Starbucks's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the food & beverage industry. Founded in 1971, Starbucks has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Green (#00704A), serves as the foundation of Starbucks's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Green — #00704A
Used as primary. RGB: 0, 112, 74.
White — #FFFFFF
Used as logo/background. RGB: 255, 255, 255.
Black — #000000
Used as text. RGB: 0, 0, 0.
Warm Gray — #D4E9E2
Used as light accent. RGB: 212, 233, 226.
Gold — #CBA258
Used as premium/reserve. RGB: 203, 162, 88.
Frequently Asked Questions
What are Starbucks's official brand colors?
Starbucks's official palette consists of 5 colors: Green (#00704A), White (#FFFFFF), Black (#000000), Warm Gray (#D4E9E2), Gold (#CBA258). These colors are used across Starbucks's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Starbucks's primary color?
Starbucks's primary brand color is Green with the hex code #00704A. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Starbucks's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Starbucks's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Starbucks's colors for my code?
Use the export buttons above to copy Starbucks's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.