OpenAI
Est. 2015OpenAI's palette is deliberately understated — black and white with a single green accent for ChatGPT. The green feels approachable and safe, counterbalancing fears about AI. The minimal design says: the intelligence is the product, not the packaging.
Brand Palette — Click to copy
Export OpenAI Colors
About OpenAI's Color Palette
OpenAI's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2015, OpenAI has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#000000), serves as the foundation of OpenAI's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #000000
Used as primary. RGB: 0, 0, 0.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Green — #10A37F
Used as chatgpt. RGB: 16, 163, 127.
Light Gray — #F7F7F8
Used as surface. RGB: 247, 247, 248.
Gray — #8E8EA0
Used as secondary. RGB: 142, 142, 160.
Frequently Asked Questions
What are OpenAI's official brand colors?
OpenAI's official palette consists of 5 colors: Black (#000000), White (#FFFFFF), Green (#10A37F), Light Gray (#F7F7F8), Gray (#8E8EA0). These colors are used across OpenAI's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for OpenAI's primary color?
OpenAI's primary brand color is Black with the hex code #000000. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use OpenAI's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with OpenAI's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export OpenAI's colors for my code?
Use the export buttons above to copy OpenAI's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.