Dove
Est. 1957Dove's white and gold represent purity, gentleness, and premium quality. The dove silhouette in gold communicates peace and softness. Their blue packaging builds trust. The entire palette says: this is gentle, this is caring, this is real beauty.
Brand Palette — Click to copy
Export Dove Colors
About Dove's Color Palette
Dove's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the health & beauty industry. Founded in 1957, Dove has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#0E3E85), serves as the foundation of Dove's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Gold (#B8860B) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #0E3E85
Used as primary. RGB: 14, 62, 133.
Gold — #B8860B
Used as logo/premium. RGB: 184, 134, 11.
White — #FFFFFF
Used as background. RGB: 255, 255, 255.
Cream — #F5F0E8
Used as soft background. RGB: 245, 240, 232.
Light Blue — #5B9BD5
Used as accent. RGB: 91, 155, 213.
Frequently Asked Questions
What are Dove's official brand colors?
Dove's official palette consists of 5 colors: Blue (#0E3E85), Gold (#B8860B), White (#FFFFFF), Cream (#F5F0E8), Light Blue (#5B9BD5). These colors are used across Dove's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Dove's primary color?
Dove's primary brand color is Blue with the hex code #0E3E85. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Dove's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Dove's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Dove's colors for my code?
Use the export buttons above to copy Dove's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.