Coca-Cola
Est. 1886Coca-Cola's red is arguably the most famous brand color in the world. Originally, the barrels were painted red to distinguish them from alcohol during shipping. The color has come to represent happiness, sharing, and the American dream.
Brand Palette — Click to copy
Export Coca-Cola Colors
About Coca-Cola's Color Palette
Coca-Cola's brand identity relies on a carefully chosen palette of 4 colors that communicate the company's values and market position within the food & beverage industry. Founded in 1886, Coca-Cola has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Red (#F40009), serves as the foundation of Coca-Cola's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Red — #F40009
Used as primary. RGB: 244, 0, 9.
White — #FFFFFF
Used as text/logo. RGB: 255, 255, 255.
Black — #000000
Used as accent. RGB: 0, 0, 0.
Dark Red — #C8102E
Used as darker variant. RGB: 200, 16, 46.
Frequently Asked Questions
What are Coca-Cola's official brand colors?
Coca-Cola's official palette consists of 4 colors: Red (#F40009), White (#FFFFFF), Black (#000000), Dark Red (#C8102E). These colors are used across Coca-Cola's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Coca-Cola's primary color?
Coca-Cola's primary brand color is Red with the hex code #F40009. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Coca-Cola's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Coca-Cola's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Coca-Cola's colors for my code?
Use the export buttons above to copy Coca-Cola's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.