Airbnb
Est. 2008Airbnb's coral pink ('Rausch', named after their first street) represents belonging and warmth. The Bélo logo symbolizes people, places, love, and Airbnb forming a heart/location pin. The warm palette makes strangers' homes feel inviting.
Brand Palette — Click to copy
Export Airbnb Colors
About Airbnb's Color Palette
Airbnb's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the tech industry. Founded in 2008, Airbnb has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Rausch (#FF5A5F), serves as the foundation of Airbnb's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Babu (#00A699) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Rausch — #FF5A5F
Used as primary. RGB: 255, 90, 95.
Babu — #00A699
Used as secondary. RGB: 0, 166, 153.
Arches — #FC642D
Used as accent. RGB: 252, 100, 45.
Foggy — #767676
Used as text. RGB: 118, 118, 118.
Hof — #484848
Used as dark text. RGB: 72, 72, 72.
Frequently Asked Questions
What are Airbnb's official brand colors?
Airbnb's official palette consists of 5 colors: Rausch (#FF5A5F), Babu (#00A699), Arches (#FC642D), Foggy (#767676), Hof (#484848). These colors are used across Airbnb's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Airbnb's primary color?
Airbnb's primary brand color is Rausch with the hex code #FF5A5F. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Airbnb's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Airbnb's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Airbnb's colors for my code?
Use the export buttons above to copy Airbnb's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.