Pepsi
Est. 1893Pepsi's blue was a deliberate move to differentiate from Coca-Cola's red. Blue represents cool, refreshing, and modern — the 'choice of a new generation.' The 2023 rebrand returned to a bolder, more saturated blue-black palette inspired by their classic 90s look.
Brand Palette — Click to copy
Export Pepsi Colors
About Pepsi's Color Palette
Pepsi's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the food & beverage industry. Founded in 1893, Pepsi has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#004B93), serves as the foundation of Pepsi's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like Red (#C8102E) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #004B93
Used as primary. RGB: 0, 75, 147.
Red — #C8102E
Used as accent. RGB: 200, 16, 46.
White — #FFFFFF
Used as logo/background. RGB: 255, 255, 255.
Electric Blue — #005CB9
Used as digital. RGB: 0, 92, 185.
Black — #000000
Used as text. RGB: 0, 0, 0.
Frequently Asked Questions
What are Pepsi's official brand colors?
Pepsi's official palette consists of 5 colors: Blue (#004B93), Red (#C8102E), White (#FFFFFF), Electric Blue (#005CB9), Black (#000000). These colors are used across Pepsi's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Pepsi's primary color?
Pepsi's primary brand color is Blue with the hex code #004B93. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Pepsi's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Pepsi's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Pepsi's colors for my code?
Use the export buttons above to copy Pepsi's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.