Nike
Est. 1964Nike's power comes from black and white simplicity — letting the swoosh speak for itself. The 'Volt' green-yellow (used in performance products) was engineered to be the most visible color on a running track. Nike Orange adds energy for marketing campaigns.
Brand Palette — Click to copy
Export Nike Colors
About Nike's Color Palette
Nike's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the fashion & retail industry. Founded in 1964, Nike has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Black (#111111), serves as the foundation of Nike's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Black — #111111
Used as primary. RGB: 17, 17, 17.
White — #FFFFFF
Used as background/logo. RGB: 255, 255, 255.
Nike Orange — #FA5400
Used as accent. RGB: 250, 84, 0.
Volt — #C5FF00
Used as performance. RGB: 197, 255, 0.
Gray — #7E7E7E
Used as secondary. RGB: 126, 126, 126.
Frequently Asked Questions
What are Nike's official brand colors?
Nike's official palette consists of 5 colors: Black (#111111), White (#FFFFFF), Nike Orange (#FA5400), Volt (#C5FF00), Gray (#7E7E7E). These colors are used across Nike's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Nike's primary color?
Nike's primary brand color is Black with the hex code #111111. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Nike's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Nike's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Nike's colors for my code?
Use the export buttons above to copy Nike's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.