Disney
Est. 1923Disney's blue is the twilight sky over Cinderella's castle — the moment when magic happens. Gold represents fairy dust, wishes, and stars. The palette is dreamlike by design. Walt Disney once said color should make people 'feel' — and Disney's palette makes you feel like a kid again.
Brand Palette — Click to copy
Export Disney Colors
About Disney's Color Palette
Disney's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the entertainment industry. Founded in 1923, Disney has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Blue (#113CCF), serves as the foundation of Disney's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Blue — #113CCF
Used as primary. RGB: 17, 60, 207.
White — #FFFFFF
Used as logo/castle. RGB: 255, 255, 255.
Gold — #F9D71C
Used as magic/stars. RGB: 249, 215, 28.
Purple — #4B2E83
Used as accent. RGB: 75, 46, 131.
Red — #E31837
Used as mickey. RGB: 227, 24, 55.
Frequently Asked Questions
What are Disney's official brand colors?
Disney's official palette consists of 5 colors: Blue (#113CCF), White (#FFFFFF), Gold (#F9D71C), Purple (#4B2E83), Red (#E31837). These colors are used across Disney's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Disney's primary color?
Disney's primary brand color is Blue with the hex code #113CCF. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Disney's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Disney's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Disney's colors for my code?
Use the export buttons above to copy Disney's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.