Snapchat
Est. 2011Snapchat's bright yellow was chosen to stand out on phone screens and app stores — no other major app uses yellow as its primary. Bobby Murphy said they wanted something 'fun' that 'no one else was using.' It worked — the yellow is instantly recognizable.
Brand Palette — Click to copy
Export Snapchat Colors
About Snapchat's Color Palette
Snapchat's brand identity relies on a carefully chosen palette of 5 colors that communicate the company's values and market position within the social media industry. Founded in 2011, Snapchat has refined its visual identity over the years to become one of the most recognized brands in its category.
The primary color, Yellow (#FFFC00), serves as the foundation of Snapchat's visual system and is used across the brand's logo, marketing materials, and digital products. Supporting colors like White (#FFFFFF) provide contrast and visual hierarchy across different applications. Each color in the palette has a specific functional role — from primary brand identification to secondary surfaces, accent highlights, and background elements.
Designers and developers can use these exact color codes to maintain brand consistency across web, mobile, and print projects. All colors on this page are available for export as CSS custom properties, Tailwind CSS config, SCSS variables, and JSON — ready to integrate into any design system or codebase.
Color Breakdown
Yellow — #FFFC00
Used as primary. RGB: 255, 252, 0.
White — #FFFFFF
Used as ghost. RGB: 255, 255, 255.
Black — #000000
Used as text. RGB: 0, 0, 0.
Purple — #9B5DE5
Used as discover. RGB: 155, 93, 229.
Cyan — #00C4CC
Used as accent. RGB: 0, 196, 204.
Frequently Asked Questions
What are Snapchat's official brand colors?
Snapchat's official palette consists of 5 colors: Yellow (#FFFC00), White (#FFFFFF), Black (#000000), Purple (#9B5DE5), Cyan (#00C4CC). These colors are used across Snapchat's logo, website, marketing materials, and product interfaces to maintain a consistent brand identity.
What is the hex code for Snapchat's primary color?
Snapchat's primary brand color is Yellow with the hex code #FFFC00. This color is used as the primary identifier for the brand and appears prominently in the logo and key marketing materials.
Can I use Snapchat's colors in my project?
The color values (hex codes, RGB, HSL) listed on this page are factual information and can be referenced freely. However, using colors in combination with Snapchat's logo, name, or other trademarked elements may require permission. Always check the brand's official guidelines for commercial usage.
How do I export Snapchat's colors for my code?
Use the export buttons above to copy Snapchat's colors as CSS custom properties, Tailwind CSS config objects, SCSS variables, or JSON. Each format is ready to paste directly into your codebase or design system configuration file.